Arizona Diamondbacks Seeing Dramatic Increase in Fan Attendance

Prior to the season, Arizona Diamondbacks' owner Ken Kendrick authorized GM Mike Hazen to set franchise records for payroll for the 2024 season. Kendrick spoke about how the team saw a cash windfall from their World Series run and that they were expecting a dramatic increase in fan attendance in 2024. Then, the D-backs planned out more D-backs promotions and giveaways than they had done in years.