CrossFit Champion Katrin Davíðsdóttir Leaves Reebok for a Competitor
Two-time CrossFit Games champion Katrin Davíðsdóttir was a Reebok athlete. And now, she’s on a rival’s athlete roster.
The 26-year-old announced on social media today that she is now a part of the Nobull team. She joins a stacked roster that includes CrossFitters Brooke Wells and Alex Anderson, among several others. (The brand also shared the video.)
Related stories
These Are the Biggest Changes Reebok Made for Its New CrossFit Shoe
Nike Has a Customizable Sneaker Coming This Week for the CrossFit Fanatic
This Unlikely CrossFit-Focused Brand Signs Quarterback Will Grier Ahead of the NFL Draft
“I am Katrin Davíðsdóttir. I am NOBULL,” the athlete wrote as a caption to a video promoting the announcement on Instagram.
I am Katrin Davidsdottir. I am NOBULL. – #IAMNOBULL @nobullproject
A post shared by Katrín Tanja Davíðsdóttir (@katrintanja) on Jun 11, 2019 at 10:15am PDT
“Katrin Davíðsdóttir fully embodies everything it means to be Nobull. Her dedication to the process of improving her fitness fully aligns with our belief that the reward comes from putting in the work day after day,” Nobull co-founder Michael Schaeffer said. “We are thrilled to have Katrin join the team.”
Davíðsdóttir is the second major athlete to sign with Nobull in recent months. In April, ahead of the 2019 NFL Draft, the label signed quarterback prospect Will Grier, who was selected with the No. 100 pick by the Carolina Panthers.
Nobull is the creation of two former Reebok executives, Marcus Wilson and Schaeffer, and was founded in January 2015. Since its inception, the brand has amassed 576,000 followers on Instagram and released several silhouettes including the Trainer, the Lifter and the Knit Runner.
The brand has two permanent stores, one on Prince Street in New York City and another on South Street in Boston. It also has a pop-up shop open until July 21 in Botson’s Seaport neighborhood.
Below, get to know CrossFitters Katrin Davíðsdóttir and Brent Fikowski.
Want more?
Alex Anderson Talks Joining Nobull After Nike and the CrossFit Games
This Unlikely CrossFit-Focused Brand Signs Quarterback Will Grier Ahead of the NFL Draft
What Can Outdoor Brands Learn From Smaller Sneaker Labels?
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
