Taylor Swift topped the British music charts on Friday with "The Tortured Poets Department", outselling the rest of the top ten combined and beating the Beatles for the record of fastest artist to rack up 12 UK number one albums. "Poets" delivered the biggest opening week for an album in the UK in seven years, and means Swift ties Madonna for female artist with the most UK no. 1 albums in Official Albums Chart history.
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Promoting value and rewarding loyal customers are critical as supermarkets go head-to-head with discounters.