The Best Part of the World Cup Might Be the Menswear

Perhaps you have heard that the World Cup began this week. Whether you’re the kind of person who insists on calling it fútbol despite English being your only language, or the kind of person who thinks a month of non-stop soccer sounds about as fun as juicing a lemon over a dozen fresh paper cuts, or (more probably) somewhere in between, there’s one thing we can all agree on: World Cup-themed clothing is very, very good.

Whenever a global event like this comes around—the Olympics, say, or a Royal Wedding, or a new Fast & Furious movie—an entire industry of tie-in merchandising emerges around it as if from nowhere. Almost always, that merchandise is corny and unwearable. Not so with the World Cup! For whatever reason—maybe they just love a good round of FIFA, or coach their kids’ soccer teams—all the flyest menswear designers bring their A-games for the Beautiful Game. From frenzy-causing streetwear to slick throwback threads, we guarantee you’ll find something worth coveting here—even if you don’t plan on watching a single minute of a single match.