Why TNT's late NBA rights push helps Pelicans, smaller markets

The NBA Finals are in full swing and the Boston Celtics have a 1-0 advantage over the underdog Dallas Mavericks. The play on the court this time of year usually gets all of the attention, but NBA Commissioner Adam Silver was stuck in the unenviable spot of trying to spin what might be the end of an era for the league. Fans are fickle, and frustrated that the NBA on TNT's studio production may get lost in the mix. TNT's NBA rights push will also help small market teams like the Pelicans if it is successful.