Betting Data Firm Caerus Transfers Its Model to Soccer Clubs

Michael Adams spent more than a decade developing data-modeling methods for sports books, including Bet365 and FanDuel, to hedge risk on soccer bets. Now he bets his rural-England-based firm Caerus Risk can offer teams data analytics to optimize on-field performance and maximize player transfers. He hopes his services can build up a team’s analytics smarts …