In Williamson's return from a sprained right knee in the ACC tournament quarterfinals on Thursday night, Williamson reflected on the exploding Nike that led to a 22-day absence, which accounted for his missing nearly six full games away from the Duke lineup.
Williamson wore a modified version of Kyrie Irving's 4 model Nikes, opting for a higher-cut shoe after his Paul George-model Nikes blew out on Feb. 20 against North Carolina.
After Williamson shot 13-for-13 from the field, dunked five times and finished with 29 points in his return, it wasn't surprising he gave the sneakers rave reviews.
"The shoes were incredible in this game," he said after Duke's comfortable 84-72 victory over Syracuse.
Duke coach Mike Krzyzewski detailed the lengths Nike went to trying to make up for the sneaker that Zion's foot ripped through, which led to the sport's most dominant viral video this season. And a mountain of bad press for Nike.
Krzyzewski said Nike sent "their top people" to Durham the next day to figure out what went wrong with the shoe. That Nike crew then went to China to explore making a more "supportive" shoe.
"They came back within a week with different alternatives to make sure that it was done right," Krzyzewski said. "So their immediate, great response was appreciated and it was something that we have grown to expect from our relationship with them."
Williamson expressed his appreciation for the shoe, which was white with blue swooshes and featured the Duke logo on the back. Zion felt the change in shoe, but couldn't quite articulate it.
"I couldn't really specifically tell you if I wanted to," he said. "I just know they're a little stronger than the regular Kyrie 4s, so I want to thank Nike for making these. They felt very comfortable."
Krzyzewski would be more likely to be seen wearing a Carolina-blue jumpsuit at an AAU event than saying anything negative about Nike. The company has been a constant in his career, both at Duke and with USA Basketball, and has paid him tens of millions of dollars. So the lengthy explanation of Nike's response was interesting in the logistics, but not particularly surprising.
"We have a very close relationship with them," he said. "We think it's the best shoe or else we wouldn't be with them."
Krzyzewski pointed out that Williamson will change out his sneakers more often. He said Zion was wearing them too many games, which led to wear and tear.
"I think that contributed to that blow out," Krzyzewski said.
Now that Zion is back on the court and obviously healthy, the biggest sneaker subplot will be who he signs with after the season. A source told Yahoo earlier this year that he'll easily make more than $5 million a season, an outlandish number for a rookie. There's no other prospect in the same timezone of Williamson's marketability, which means all the major shoe companies will be bidding for him.
"All they want to hear about is Zion," a shoe company executive told Yahoo earlier this year. "There's no silver. Zion is the gold."
After dominating in his new kicks on Thursday night, Zion's future got even shinier.
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