Zion Williamson suing marketing company that threatened to sue him for $100 million

Chris Cwik

Former Duke star Zion Williamson is embroiled in a legal battle after he terminated a contract with a marketing company to sign with CAA, according to ESPN’s Adrian Wojnarowski.

Just days after Williamson declared for the NBA draft, he signed a marketing deal with Prime Sports — a marketing company based in Florida. As part of that agreement, Williamson — the presumptive No. 1 overall pick in the upcoming NBA draft — had to stay with the company for five years.

That didn’t happen. Less than a month after signing his contract, the 18-year-old Williamson terminated it to join CAA. Upon hearing that, Prime Sports threatened to sue Williamson for $100 million for terminating their deal early.

Now, Williamson is arguing the deal he signed with Prime Sports was unlawful under North Carolina law. Williamson’s suit cites two reasons why that’s the case, according to Wojnarowski.

The first is that Prime Sports is not certified by the NBAPA or considered a registered agent in either North Carolina or Florida. The second is that the contract failed to include a line in bold, capital letters that made it clear Williamson would lose his college eligibility if he signed. That is necessary under the Uniform Athletes Agents Act, which is supported by the NCAA.

It’s unclear when the issue will be resolved. With the NBA draft just a week away, all parties involved would probably like clarity on the situation as soon as possible.


Chris Cwik is a writer for Yahoo Sports. Have a tip? Email him at christophercwik@yahoo.com or follow him on Twitter! Follow @Chris_Cwik

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