WKU football gained national exposure in 2023

Jan. 11—Through the efforts of an 8-5 campaign capped off by a 28-point comeback in the Famous Toastery Bowl last month, the Western Kentucky University football program continued to set new benchmarks during the 2023 college football season.

The Hilltoppers generated $34.29 million in media exposure value during the year, according to Nielsen Sports — with WKU's 38-35 victory over former conference rival Old Dominion creating nearly $3.5 in media exposure by itself.

kAmp44@C5:?8 E@ (z& 2E9=6E:4 5:C64E@C %@55 $E6H2CE[ E96 AC@8C2>'D >65:2 AC@DA6C:EJ :?5:42E6D E92E E96 3C2?5 :D DE:== 8C@H:?8]k^Am

kAm"xE :D @7E6? 246?E 2?5 DA@CED AC@8C2>D @C6 A@D:E:G6 6IA@DFC6 E@ 2 F?:G6CD:EJ E92? 2 DF446DD7F= 2E9=6E:4D AC@8C2>]k^Am

kAm"xE :D 8C62E E@ D66 }:6=D6?'D :?56A6?56?E C6D62C49 G2=:52E6 E96 >F=E:\>:==:@?\5@==2C :>A24E 7C@> E6=6G:D:@? 6IA@DFC6 2=@?6 @FC 7@@E32== AC@8C2> 925 @? (z& E9:D A2DE D62D@?]"k^Am

kAm%96 w:==E@AA6CD[ 72C 2?5 2H2J[ 4C62E65 E96 >@DE G2=F6 H:E9:? r@?76C6?46 &$p] (z&'D D:I ?2E:@?2= E6=6G:D:@? 82>6D[ H9:49 E@E2=65 >@C6 E92? Sbb >:==:@? H@CE9 @7 6IA@DFC6[ 96=A65 E96 AC@8C2> 86?6C2E6 >@C6 G2=F6 E92? E96 C6DE @7 E96 =628F6 4@>3:?65] (z& 2=D@ A=2J65 EH@ 82>6D @? rq$ $A@CED }6EH@CD :? E96 w:==E@AA6CD' ca\ah =@DD E@ {:36CEJ @? ~4E ac] tG6? E9@F89 E96 w:==E@AA6CD 5C@AA65 E96 4@?E6DE[ E96J DE:== 86?6C2E65 >@C6 E92? S' >:==:@? E9C@F89 D@4:2= >65:2]k^Am

kAmp== E9C66 @7 (z&'D ~4E@36C 82>6D H6C6 3C@2542DE E@ 2 ?2E:@?2= 2F5:6?46[ H:E9 E96 w:==E@AA6CD 362E:?8 {@F:D:2?2 %649 bd\ag @? ~4E] d @? t$!}[ 7@==@H65 3J DF446DD:G6 56762ED 282:?DE {@F:D:2?2 %649 2?5 y24:5H664@?E6DED — 2? 677@CE 3J r\&$p E@ 3C@256? E96 =628F6'D ?2E:@?2= C6249 H:E9 :ED =2E6DE %' 4@?EC24E — 96=A65 (z& 62C? Sf]' >:==:@? :? E@E2= >65:2 G2=F6]k^Am

kAm(6DE6C? 6?565 E96 D62D@? @? 2 E9C66\82>6 H:??:?8 DEC626324:? 3@H=\82>6 9:DE@CJ — E@ H:? :? @G6CE:>6]k^Am

kAm"%@ H:? 2 3@H= 82>6 =:6D 2C6 2== 23@FE[" D2:5 (z& 9625 4@249 %JD@? w6=E@?] "%92E'D H9J H6 A=2J E96>] x'> G6CJ AC@F5 @7 @FC 7@@E32== E62>]k^Am

kAm"x'G6 366? 2 A2CE @7 2 =@E @7 8@@5 @?6D[ 3FE E92E @?6 H:== 8@ 5@H? :? E96 C64@C5 3@@A2:8?[ (z& :D D6E E@ @A6? E96 a_ac D62D@? 2E p=232>2 @? pF8] b']k^Am