With virtual fans on screens on the sidelines and superimposed home court insignia on the floor, the NBA's restart has sort of resembled a glimpse into the future. Now that is about to be sent into overdrive, as the Wizards will have a virtual correspondent in Disney World to produce content.
'His' name is Liam Nikuro and he is a computer generated person who is already made a name for himself as a social media influencer. Though Nikuro is not real, he has already amassed an impressive following on Instagram.
Per a press release, the plan is for Nikuro to lead Wizards fans on "virtual adventures" in Orlando. The CGI-created human/avatar is licensed by a Japanese company called 1sec Inc.
Exactly how the Wizards will use Nikuro in their content is unclear, but it represents a new realm of NBA media technology. Nikuro is the first correspondent of his kind in the NBA.
He is the first, but maybe not the last. Maybe someday all reporters will be virtual. Maybe someday all of us will be virtual. Maybe we already are.
Anyways, this definitely fits into the 'no one would believe this six months ago' category. The NBA is playing inside a bubble at Disney World and there is a CGI-generated correspondent. Just like all of us predicted, right?
Read this one very closely.— Darren Rovell (@darrenrovell) July 31, 2020
The @WashWizards have struck a deal with 1Sec Inc. in Japan to put their digital human influencer Liam Nikuro inside the NBA bubble to have virtual adventures in Orlando associated with the team. @TedLeonsis, @ZacharyLeonsis, you guys blow my mind. pic.twitter.com/VZzl6hG9ZR
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