10 products that have seen a surge in sales during lockdown 3.0

Maisie Bovingdon
·Shopping writer
·5 min read
Lockdown 3.0 has seen a rise in shoppers buying home appliances, thermals and tech gadgets from John Lewis & Partners.  (Getty Images)
Lockdown 3.0 has seen a rise in shoppers buying home appliances, thermals and tech gadgets from John Lewis & Partners. (Getty Images)

Yahoo Lifestyle is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

People across the UK have been adapting to living amid the coronavirus pandemic over the last 10 months.

As we are now in Lockdown 3.0, prime minister Boris Johnson has once again urged everyone to “stay at home, protect the NHS, and save lives”, and during this time indoors people have been taking up new hobbies.

During the first lockdown back in March 2019, some turned to baking banana bread, completing jigsaw puzzles and trying out other arts and crafts, such as tie dye or making non-medical face coverings.

We have learnt to invest some time in ourselves and as we navigate a third period of staying home, people are once again looking for ways to keep themselves occupied and make their homes more comfortable.

John Lewis & Partners has seen a surge in sales of home appliances, beauty buys, self-care essentials and fitness equipment, especially in the most recent lockdown, according to a recent report.

For those looking to take up a new hobby, learn a new skill or refine their talents, but who aren’t sure where to begin, John Lewis’ report offers some inspiration.

10 items Brits are buying from John Lewis in lockdown 3.0

Home entertainment

Whether you have turned your bedroom, spare room or lounge into your very own home cinema this lockdown, or needed a projector to recreate the classroom experience, there has been an increase in demand for projectors, as well as tablets and laptops. Projector sales have soared by up to 263% this lockdown.

Our top pick: Epson EB-X41 Projector, 3600 Lumens | £329.99

Epson EB-X41 Projector, 3600 Lumens
Epson EB-X41 Projector, 3600 Lumens

Self-care and wellbeing

While some may have been creating self-care bundles to send to their loved ones, others have been investing in themselves, and candles are a hugely popular purchase with sales up 104%.

If you’d like to line your bath with candles for a long soak, or just want to light candles with calming scents that waft through your home, John Lewis has just the thing.

Our top pick: Neom Organics London Tranquility Standard Scented Candle | £32

Neom Organics London Tranquility Standard Scented Candle
Neom Organics London Tranquility Standard Scented Candle

Bath oils have also been a trending purchase among John Lewis shoppers this lockdown, with sales up over 70%. Whether you are soothing your aching muscles after a workout, or are need of some relaxation time, bath oils have proved to be the go-to.

Our top pick: Aromatherapy Associates De-Stress Mind Bath & Shower Oil | £48

Aromatherapy Associates De-Stress Mind Bath & Shower Oil
Aromatherapy Associates De-Stress Mind Bath & Shower Oil

Food and Drink

While “Dry January” usually sees many forgo a glass of fizz or pint, this year is different. John Lewis has found sales for Waitrose wine have gone up by 27%, while beer sales are up 49%. Spirits, such as liqueur, gin, rum and tequila have also proved to be popular, with a rise in sales between 30% and 75%. Cream liqueurs are the real drink of choice with sales soaring by 101%.

Our top pick: Coole Swan Superior Irish Cream Liqueur | £25

Coole Swan Superior Irish Cream Liqueur
Coole Swan Superior Irish Cream Liqueur

Flowers

Who doesn’t love receiving a bouquet of flowers? Not only do flowers brighten up your home, but they can also help to boost your mood. Over lockdown Waitrose Florist sales have seen an uplift of just under 50%.

Our top pick: Roses & Tulips Bouquet | £28 from Waitrose Florist

Roses & Tulips Bouquet
Roses & Tulips Bouquet

Health and fitness

Home workouts, virtual PT sessions and sports such as running or cycling have spiked over the last few months. Joe Wicks, Bradley Simmonds and Stef Fit are among the fitness experts who have helped us get in shape during lockdown, and the increased interest in exercise has also filtered through to fitness technology, such as smart watches to track your steps, heart rate and calories.

Smartwatch sales have seen a rise of 96%, while interest has also risen in sports products, such as treadmills, exercise bikes and Theragun massagers.

Our top pick: Samsung Galaxy Watch Active 2 | £199

Samsung Galaxy Watch Active 2
Samsung Galaxy Watch Active 2

Homeware and winter comforts

As we have spent an increased amount of time indoors, combined with the cold and winter weather, it is no surprise sales for warming home items and clothing have spiked. Electric heated blankets have been in popular demand this lockdown as sales have soared by up to 84%.

Our top pick: Dreamland Luxury Heated Throw | £49.99

Dreamland Luxury Heated Throw
Dreamland Luxury Heated Throw

Baking gadgets

Many people got into the habit of baking banana bread during the first lockdown and some have been continuing the activity, as bread makers have been flying off the shelves, with sales soaring by 146%, while interest in other kitchen equipment has risen by 23%.

Our top pick: Panasonic SD-ZB2512KXC Bread Maker | £199.99

Panasonic SD-ZB2512KXC Bread Maker
Panasonic SD-ZB2512KXC Bread Maker

Kitchen appliances

Every winter we crave warming stews and casseroles so it comes as no surprise that sales for slow cookers have increased this lockdown. Shoppers have also been buying more mince meat, slow cooking poultry and beef short ribs.

Our top pick: Ninja Foodi OP300UK Multi Cooker | £179

Ninja Foodi OP300UK Multi Cooker
Ninja Foodi OP300UK Multi Cooker

Cosy Winter Clothing

Sales in thermal clothes has sky rocketed by over 500% this lockdown. Usually we’d layer it under our outfits, but while stuck indoors we have to admit that some days our thermals are our outfits.

Our top pick: Heat Generating Thermal Roll Neck | £22

Heat Generating Thermal Roll Neck
Heat Generating Thermal Roll Neck

Watch: Work from home style tips

Before you go: Sign up for The Life Edit newsletter to get the latest shopping and lifestyle news.