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The Washington Capitals on Friday became the first NHL to sell jersey advertisements.
The team announced a partnership with Caesars Entertainment, and a 3x3.5-inch patch near the right shoulder on the front of the jersey will advertise the sportsbook.
The agreement between Monumental Sports and Entertainment, which owns the Capitals, and Caesars also includes VIP seating at Capital One Arena for Caps home games. A brick and mortar sportsbook attached to the arena opened in May 2021.
While Major League Soccer first allowed gambling-related jersey sponsors in 2019, the Capitals are believed to be the first of the major four leagues (NHL, NBA, MLB and NFL) to advertise for a gambling company.
The NHL's attire sponsorship program began in 2019 and one allows for one ad on each the jersey and helmet.
Additionally, NHL guidelines state the jersey advertisements cannot include gambling if its not legal in the home market, according to ESPN.
Follow Chris Bumbaca on Twitter @BOOMbaca.
This article originally appeared on USA TODAY: Washington Capitals become first NHL team to sell jersey advertisement