USC basketball ticket prices will increase, but it’s not a ‘Bronny James tax’
The USC Trojans will increase basketball ticket prices for the coming season. Many people will say, “Oh, that’s because Bronny James is here and demand will be through the roof.” That’s a logical inclination, but it’s not really the truth.
Myron Medcalf of ESPN talked to Craig Kelley, USC’s chief marketing officer and associate athletic director, for more details:
“I know it’s going to be hard to believe, but with or without Bronny, the prices were more than likely going to go up by a few percentage points just because that’s just the nature of the business,” Kelley said. “Most teams are increasing their prices 2 percent to 3 percent annually. We’ve actually been flat for quite some time, and so we were going up in price just because the team has just gotten better. And you do add some notable name players.”
USC needs more revenue heading into the Big Ten. That would have existed with or without Bronny James. Having Bronny and a really good roster should help the Trojans make a lot more money next season.
It’s hard to say these price increases aren’t warranted. USC should have a product which is worth an extra investment.
