USC athletics: where the stars want to play

Matt Zemek
·4 min read
2

USC athletics has enjoyed significant growth and improvement in football since Lincoln Riley arrived, but an upward trajectory has spread to men’s and women’s basketball.

Of course this is still a football school, and of course football matters most to every USC fan, as it should, but the Trojans are entering rare territory within the larger history of their athletic department.

When was the last time USC entered a new college sports cycle in late August with this much excitement and publicity surrounding all three revenue sports: football, men’s basketball, and women’s basketball? Let’s put this exciting time for USC athletics into perspective, savoring the relevance USC has attained and is continuing to build in prominent sports thanks to the arrival of Bronny James, joining Juju Watkins, Caleb Williams, Lincoln Riley, Isaiah Collier, and other bright lights in Los Angeles?

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National media figures are more interested in USC. Media podcasts, such as the Last Word On Sports podcast, have talked to us at Trojans Wire. It’s such a new and exciting time.

Let’s give you a taste of the newer, bigger appetite for USC sports across the country:

MEDIA FOCUS GETS SHARPER

Wait a minute, wait a minute — Skip Bayless is now going to talk about USC Trojans men’s basketball? Yep. That’s the Bronny Effect in evidence.

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YAHOO! SPORTS PODCAST

Dan Wetzel and Pat Forde, two prominent national college sports journalists, are discussing USC men’s hoops because of Bronny James.

USC HAS THAT MAGNETIC EFFECT

JERRY RICE'S SON IS ALSO ATTENDING USC

Apr 15, 2023; Los Angeles, CA, USA; USC Trojans wide receiver Brenden Rice (2) and member of the Pro Football Hall of Fame Jerry Rice pose for a photo after the Spring Game at Los Angeles Memorial Coliseum. Mandatory Credit: Kiyoshi Mio-USA TODAY Sports

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Stop yourself and realize that these famous athletes and sons/daughters of famous athletes could be choosing UCLA, but no, they’re choosing USC.

DENNIS RODMAN'S SON GOES TO USC

SHANNON SHARPE HAS HIS TAKE

Shannon Sharpe is now going to discuss USC hoops. Whole new ballgame, folks.

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USC FOOTBALL SHOWS ARE BRANCHING OUT TO TALK ABOUT BRONNY

NO. 1 MEN'S BASKETBALL RECRUIT ATTENDS USC

NO. 1 WOMEN'S BASKETBALL RECRUIT ATTENDS USC

L.A. BUZZ

THE FINAL FOUR

TROJANS WIRE GOES ON NATIONAL MEDIA PODCAST

Story originally appeared on Trojans Wire

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