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An updated look at Colorado football’s highest NIL player valuations

With student-athletes now permitted to profit from their name, image and likeness (NIL), the landscape of college athletics has changed drastically in recent years. NIL deals now play a major factor in recruiting and college coaches across the country must either adapt or risk falling behind.

At the University of Colorado, eight football players, including incoming freshman Jordan Seaton, and two men’s basketball stars (KJ Simpson and Cody Williams) own NIL valuations of over $150,000, according to On3.

On3’s NIL valuation algorithm is essentially based on four primary factors: performance, influence, exposure and deal data.

Below are the eight CU football players who currently have On3 NIL valuations of over $150,000:

RB Dylan Edwards

Mark J. Rebilas-USA TODAY Sports
Mark J. Rebilas-USA TODAY Sports

On3 NIL Valuation: $172K

The Kansas native exploded for four total touchdowns in his first college game and should only see his NIL valuation improve next season.

WR Will Sheppard

Steve Roberts-USA TODAY Sports
Steve Roberts-USA TODAY Sports

On3 NIL Valuation: $198K

The first new Buff on this list, Sheppard comes to Boulder after playing four seasons in the SEC at Vanderbilt.

WR LaJohntay Wester

Marc Lebryk-USA TODAY Sports
Marc Lebryk-USA TODAY Sports

On3 NIL Valuation: $316K

LaJohntay Wester, the brother of fellow incoming CU transfer Jaylen Wester, was a 1,000-yard receiver last season at Florida Atlantic.

OL Jordan Seaton

Ron Chenoy-USA TODAY Sports v11
Ron Chenoy-USA TODAY Sports v11

On3 NIL Valuation: $317K

Although he hasn’t played a college snap yet, Seaton is already one of Colorado’s most prominent names. The incoming freshman has marketed himself well and even made a few media appearances in Las Vegas last week ahead of the Super Bowl.

CB Cormani McClain

James Snook-USA TODAY Sports
James Snook-USA TODAY Sports

On3 NIL Valuation: $510K

McClain’s true freshman season was rocky at times, but the former five-star prospect is turning heads this winter both academically and in the weight room.

S Shilo Sanders

Andrew Wevers-USA TODAY Sports
Andrew Wevers-USA TODAY Sports

On3 NIL Valuation: $1.1M

Shilo Sanders has starred in multiple commercials alongside his family members and currently owns 1 million followers on Instagram.

CB/WR Travis Hunter

John Leyba-USA TODAY Sports
John Leyba-USA TODAY Sports

On3 NIL Valuation: $2.3M

Including TikTok, Instagram and X, Travis Hunter owns about 2 million social media followers.

QB Shedeur Sanders

Mark J. Rebilas-USA TODAY Sports
Mark J. Rebilas-USA TODAY Sports

On3 NIL Valuation: $4.7M

Sanders has the highest player valuation in college football and is second to only Bronny James ($5.8 million) among all college athletes.

Story originally appeared on Buffaloes Wire