Before the location of the now-infamous Fight Island was revealed, UFC president Dana White was afraid that the actuality of the set-up wouldn't quite live up to the mythical hype that developed over social media.
Now, however, he appears to be embracing the hype.
Just check out this latest UFC Fight Island promo that looks like something straight out of Hollywood. Embrace the hype... only the strong will survive.
(Video courtesy of BT Sport)
TRENDING > UFC first sport back Fight Island promo
Dana White details UFC Fight Island
"It's 10 square miles where only we exist on the island. It's going to be a very unique experience, very cool."
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