It’s difficult to truly quantify the impact that the Toronto Raptors winning their first NBA title has had on basketball in Canada.
During their march to the Larry O’Brien Trophy, it seemed like every game they played crushed the previous Canadian television record for an NBA game. After winning the title, the team was shattering merchandise records and saw millions turn up for their championship parade through the streets of Toronto.
It was the kind of spectacle that may have inspired a whole new generation to take up the sport as the buzz remains strong from coast to coast.
Even before what Kawhi Leonard, Kyle Lowry, Pascal Siakam and Co. accomplished, the wheels were in emotion to expand the professional game in the country, though. All the Raptors did was boost a bid to bring a WNBA team to Toronto that’s been developing for several months.
Daniel Escott and Max Abrahams, both partners at the New Media Group advertising agency, made their ambitions clear via a news release on Monday.
“Toronto’s credibility as a professional basketball market has never been higher on the world stage and the time is now for a Women’s team to join its NBA counterpart in the Six,” the release stated, according to Global News.
The campaign has been gaining momentum online and is “...expected to be proposed to the league before the end of the summer,” according to Global News. If all goes to plan, the Toronto team would be ready to go by spring 2020.
Additional information about the bid, such as a potential arena selection, will be revealed in the coming weeks.
The WNBA currently has 12 teams, six in the Eastern Conference and six in the West. According to Sportsnet, four Canadians currently play in the league: Natalie Achonwa (Indiana Fever), Bridget Carleton (Connecticut Sun), Kia Nurse (New York Liberty) and Nayo Raincock-Ekunwe (New York Liberty).
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