Trix Brings Back Brightly Colored Cereal After Fans Rebel Over 'Natural' Version

David Moye

Chew on this: Two years after General Mills decided to remove artificial colors and ingredients from Trix Cereal, the company has decided to bring them back in some versions of the cereal.

The change was supposed to appeal to more health-conscious consumers, but, in a shocker no one saw coming, those people weren’t exactly clamoring to buy a sugary cereal advertised by a whiny, obsessive anthropomorphic rabbit.

However, the new version of Trix also had its share of cereal killers, many of whom didn’t think the natural colors made using radishes, purple carrots, and turmeric were as vibrant as the fake colors beloved by people who don’t care what they put in their body.

What to Read Next