NCAAB Trio of LSU athletes lead women in NIL valuation, per On3
Women’s sports are growing in popularity around the country, and that’s especially true when it comes to LSU.
Three Tigers lead the way on On3’s women’s name, image and likeness valuation metrics: gymnast Livvy Dunne ($3.4 million valuation) followed by basketball stars Angel Reese ($1.4 million) and Flau'Jae Johnson ($812,000).
Dunne has become one of the most successful athletes in terms of utilizing social media to build her brand, and she has more than 11 million followers across all social media platforms. Reese and Johnson, meanwhile, saw their online followings skyrocket after leading the Tigers to the program’s first national championship last month.
Among other deals, Dunne and Reese will become the first college athletes to be featured in Sports Illustrated’s swimsuit edition. Johnson — a rapper off the court — has signed a record deal with Jay-Z’s Roc Nation.
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