You will be seeing that Trail Blazer 50th anniversary logo a lot this season.
Not only is it planted right in the middle of the court as the jump circle that the Trail Blazers will be playing on for every home game this season, it will be everywhere you look in the Rose Quarter, including a lot of merchandise celebrating the five decades this franchise has been in Portland.
The court was revealed Monday night in Memorial Coliseum, where the Blazers played for the first 35 years of their existence. The arena also served as the host for three NBA Finals, the Tournament of the Americas (which featured the first Dream Team), a Davis Cup Final, an NBA draft and concerts featuring the Beatles, Led Zeppelin and Elvis Presley. It was also the site of the first time an American president attended an NBA game, when Gerald Ford watched a game there in 1974.
This season, as the team did while celebrating its 40th anniversary, the Trail Blazers will play an exhibition game in the coliseum, on Oct. 8 against the Denver Nuggets.
The anniversary floor is the result of a lot of work by the team's operations crew.
"You have to design it first, then buy it," said Chris McGowan, the Trail Blazers president and chief executive officer. "Then get it into Portland in a place where you can paint it. So, it's a long process. Fortunately, we have a great operations crew with our arena that's done a lot of floor refurbishments and new floors. They're very experienced and I think what we created this time around is a very cool floor that I think our fans are really going to like."
On one sideline, the Blazers used an old team lower-case font in painting "rip city, est. 1970." One baseline features "portland" and the other "trail blazers."
In a nod to a previous era, the free-throw lanes, the "painted area" as broadcaster Hubie Brown endlessly calls it, are painted white.
Trail Blazers introduce anniversary floor in arena where it all started originally appeared on NBC Sports Northwest