Tom Brady taps into name, image and likeness with launch of new apparel brand

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Tom Brady is tapping into the name, image and likeness (NIL) space with nine NCAA athletes and one newly drafted athlete to launch his new apparel brand, Brady.

These athletes will "represent the brand while amplifying their collective voices to uplift the next generation of young athletes," the company said in a statement Thursday.

Brady apparel will be available on bradybrand.com on Jan. 12 and will be available in select Nordstrom stores beginning Jan. 19.

"Having these ten athletes represent our first Brady campaign is really special," the Tampa Bay Buccaneers quarterback and co-founder of the brand said. "They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which our brand was founded."

Shedeur Sanders, son of Deion Sanders and football player at Jackson State University, and University of Michigan football star Cade McNamara are among the athletes selected to represent Brady.

Others include athletes across basketball, tennis, baseball and hockey.

Co-founded by Brady and entrepreneur Jens Grede and co-designed by Dao-Yi Chow, Brady "is the first apparel brand to apply professional sport level innovation and engineering to deliver a system of clothing that performs across every activity" the company said in a statement.

Contact Analis Bailey at aabailey@usatoday.com or on Twitter @analisbailey.

This article originally appeared on USA TODAY: Tom Brady launches new apparel brand, taps into name, image, likeness