Maybe it's just unfortunate timing. Maybe it's just social media running away with a narrative.
Either way, the optics aren't good and now Buccaneers quarterback Tom Brady is getting significant backlash on Twitter after his TB12 wellness brand released its newest product, an "immunity blend supplement" called PROTECT, on Monday.
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Retailing for $45, the product was "created to support a healthy immune system to help you stay strong" - and Brady touted its benefits on Instagram.
Over the years I've learned how important it is to be proactive and take care of my own body. Eating healthy, staying hydrated and being active in combination with the right supplements have helped me stay at my very best. Today I'm proud to announce the latest from @tb12sports to help us all stay at our best. Protect is our new immunity blend supplement created to help support a healthy immune system. This product was designed to provide exactly what you need to stay healthy, strong and resilient for whatever comes your way.
A post shared by Tom Brady (@tombrady) on May 18, 2020 at 7:06am PDT
But releasing the supplement amid the global coronavirus pandemic is creating a stir, especially via social media where Brady and his brand are getting roasted.
Florida man attempts to stop coronavirus with home remedy https://t.co/jEI0XS5WcX
— Harrison Faigen (@hmfaigen) May 18, 2020
What does your product "PROTECT" us from Tom? Does it protect the millions out of work from being duped to pay a ridiculous amount of money for this? This is a new low for you and Alex.
— Hopeful (@katherine_jj6) May 19, 2020
Made with 100% pure snake oil https://t.co/8VmxndRBR2
— Dr. Lawyer Nxlyn Moklyx (@DanielfromSport) May 18, 2020
When we gonna get the TB12/GOOP snake oil partnership with Gwyneth Paltrow? https://t.co/SLFvl2fh8Y
— David Fucillo (@davidfucillo) May 18, 2020
The big visible asterisk on the front of the product is how you know it's legitimate and something that produces tangible, repeatable results. https://t.co/zumBAclkHZ
— Jon Tayler, Smiling Politely (@JATayler) May 18, 2020
The reason Tom Brady doesn't have coronavirus isn't an immune boosting supplement, it's because he's obscenely rich and can isolate unlike delivery drivers, cleaners, meat workers, grocery store workers, nurses and doctors. Using this crisis to enrich himself is disgusting. pic.twitter.com/CAQMGG8uxV
— Dr Kate Gregorevic (@DrKGregorevic) May 19, 2020
What a joke. Subtly implying (without saying a damn thing) that people should take this to protect against the virus. PSA, this isn't going to do a thing)
— Jorge Arciniegas (@here4thesp0rts) May 18, 2020
People are apparently super mad that Tom Brady is peddling PROTECT - A Coronavirus fear vitamin mix for $45. They ask how he could profit off the fears of people.
A better question is - Tom Brady's only quality is throwing a football. Why would you trust him for medicine?
— LargeSnorlax (@LargeSnorlax) May 19, 2020
No supplement is going to "protect" you from anything, nor will it help your immune system. Eat a balanced diet, and remember that off the field Tom Brady is just another selfish moron trying to make more money for himself by scamming other people
— Ryan Marino (@RyanMarino) May 19, 2020
Amid the backlash, TB12 CEO John Burns defended the timing of the product's release, telling Yahoo! Sports: "Now more than ever, it's important to have daily support for a healthy immune response as our bodies are subject to constant stressors that deplete its resources... This reinforces healthy cells while aiding in the recovery of your immune system so you can stay strong and protected."
Tom Brady getting Twitter backlash after releasing immunity supplement originally appeared on NBC Sports Boston