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TikTok is obsessed with the Victoria’s Secret Angel makeup look — here’s how to do it

Here’s a quick history lesson: In the late ’90s, the Victoria’s Secret Angels were an elite group of lingerie models. The first group included Tyra Banks, Helena Christensen, Karen Mulder, Daniela Peštová and Stephanie Seymour modeling the brand’s “angel” underwear collection in 1997. Until 2021, the VS Angels took on the roles of model and spokesperson and made millions of dollars.

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While Victoria’s Secret went through some much-needed rebranding two years ago, TikTok recently rediscovered the signature makeup look the ’90s Angels wore for the shows and in the VS magazines. It’s soft, sultry and not too complicated. You could easily recreate it.

Credit: Getty Images
Credit: Getty Images

In fact, there are tons of videos online to help you do it. The search term “victoria secret makeup tutorial” has already generated 88.1 billion views on TikTok. One of the most popular TikTok tutorials comes from creator @madddnot; her original tutorial, posted May 2, 2023, has over 2.7 million views. After that, she posted another video on how to do your makeup like former VS Angel Adriana Lima.

While she doesn’t go too much into the products she uses, some other TikTok users shared a 2018 makeup tutorial from Charlotte Tilbury that shows you how to get the Victoria’s Secret fashion show look. Yes, it’s from 2018, but the makeup didn’t change much from the ’90s.

In the video, Charlotte calls it a “fresh, natural, glamorous look” that “enhances your natural features.”

Here are some key parts of the makeup look:

  • Nude yet shimmery eyeshadow on top and under the eye

  • Smudged eyeliner with a small wing

  • Soft pink blush

  • Plenty of highlighter on the nose, in the corner of the eyes, on the top of cheekbones and on top of the cupid’s bow

  • Nude or light pink lipstick with plenty of gloss on top

Want to try it? Shop a few products below to help you recreate the dreamy look. And if you want to be really authentic, pair your makeup look with big, bouncy curls.

This is the most popular concealer in the United States, and its sponge applicator makes it easy to apply all over your face. After applying your favorite foundation, use this concealer to mute any pimples, dark spots, under-eye circles and more to create a flawless complexion.

This palette is flattering on every color.
$55 at Sephora

According to Tilbury, this eyeshadow palette flatters most eye colors. Start with the lighter color in the corner of the eyes and under the eyebrows, then work clockwise from the palette to paint a smoky, shimmery eye with a slight, smudgy wing.

Available in a range of shimmery colors.
$35 at Sephora

This is the shimmery eyeshadow Tilbury uses to highlight models’ eyes. She swipes it on the outside of their eyeliner under their eyes to create a glowy doe-eyed look.

Stila’s lip and cheek stick can be used in a few ways, but the creamy texture blends beautifully on your skin to create a naturally flush look. It’s slightly translucent and totally buildable.

Available in a range of colors.
$42 at Sephora

This highlighter is pretty famous on TikTok, but before it hit the social media platform, Tilbury swiped it across the faces of Victoria’s Secret models. It gives your skin some serious glow, as if it’s reflecting stage lights on a catwalk.

Victoria’s Secret’s beauty section has plenty of perfumes and lip glosses. However, this lip plumper stands out. Swipe it on for fuller-looking, glossy lips.

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