From LeBron's Nike Zoom Soldier 11 to Steph's Curry 4, here's a look at who's wearing what in the Finals.
Father LaVar Ball’s push for a co-branded partnership with a major brand has stifled what would have been a highly competitive market for Lonzo, an industry source told The Vertical. But the game isn’t over yet.
With an emphasis on developing skills and teaching how basketball can translate to life, the former Lakers star is focusing on improving young lives with a unique basketball league.
The Clippers star worked with 11-year-old Justice Griffith, a patient at the hospital, to design a unique edition of Griffin's Jordan Super.Fly 5 sneaker.
Jeremy Lin’s personalized edition of his adidas Crazylight Boosts. While “Linsanity” was long ago, Jeremy Lin has continued to steadily improve and establish himself as a starting point in his seventh season. With a legion of fans globally that has followed his journey, Lin has extended that six-week
The backyard battles, as they’ve affectionately become known, weren’t just a test of 1-on-1 skill between Stephen and Seth Curry as they were growing up in the Charlotte, N.C., area. Household bragging rights were on the line, and more importantly, the winner got front-seat privileges to ride “shotgun
James Harden has always had his own style. After James Harden signed his 13-year endorsement deal with adidas at the start of the 2015 NBA season – making him their highest-paid athlete in the sport – the ball got rolling on creating his signature series of sneakers and apparel. With Harden’s off-the-court
For years players have honored past heroes and highlighted current initiatives and ongoing causes during Black History Month. Players often debut special-edition sneakers with a themed colorway in late January on Martin Luther King Jr. Day and wear them throughout the honorary month of February. Here
If the seven-year, $90 million endorsement contract weren’t a good enough hint, the initial name of LeBron James’ first Nike sneaker – 2003’s Air Zoom Generation – was at its core a declaration. “We think he’s the athlete that will define the next generation,” a Nike spokesman said more than 13 years