How Tennessee State's Hercy Miller, son of rapper Master P, will spend his $2 million NIL deal

·4 min read

American rapper Master P had to smile when he heard what his son Hercy Miller, an incoming freshman on the Tennessee State basketball team, plans to do with the $2 million he will earn from an endorsement deal with technology company Web Apps America.

Hercy Miller, 19, took advantage of the NCAAs rule change allowing student athletes to earn money from endorsements involving their name, image and likeness beginning July 1.

"Hercy told me, 'I'm grateful for this deal, but I'm putting this money up and I'm about to play like I have nothing,' " said Master P, whose real name is Percy Miller. "I loved that."

The exception is that Hercy will cover the bill to pay for gift bags for the kids who will attend a "Books and Ball" camp he and his dad will host July 21 at Tennessee State's Gentry Center.

"He said, 'For our camp I'm making sure all the kids have book bags filled with school supplies,' " Master P said. "That's what I'm talking about. Whoever makes it, they've got to give back."

Hercy Miller, left, with his father hip-hop legend Master P., committed to play basketball Friday at Tennessee State.
Hercy Miller, left, with his father hip-hop legend Master P., committed to play basketball Friday at Tennessee State.

Not only is Master P insistent on giving back, he wants Hercy to share the good fortune with his TSU teammates.

"We've always been successful, and that's what I told (TSU coach Brian Collins); we're not changing and this is only the beginning," Master P said. "We're not going to stop until other kids are able to get deals like this made. Where companies see their talent and say, 'Let me invest in these kids because I know they're going to be bigtime stars in the future.' "

HERCY MILLER: Why Master P's son chose Tennessee State over LSU, UCLA, Vanderbilt, others

Master P has offered advice to other parents who are in the same situation he and Hercy were when they negotiated Hercy's deal with Web Apps America, a technology company committed to supporting Historically Black Colleges and Universities.

"What I want to tell families who have kids in college is stop going after these big companies like Nike, Apple, Allstate — they already have bigtime pro athletes as spokespeople so they're not looking at college athletes," Master P said.

Master P sits courtside as the Orlando Magic host the Golden State Warriors on Dec. 1, 2017.
Master P sits courtside as the Orlando Magic host the Golden State Warriors on Dec. 1, 2017.

"We went after these technology companies because technology companies and other companies that are about to go public are ready to spend the money and invest into the future and want to grow whatever kids they connect their brand to. They're looking at social media impressions and see this as a way to add value to their company."

As for Hercy's TSU teammates specifically, Master P said they are conveniently positioned to take advantage of Nashville's booming economic growth. He has already spoken with several local businesses about partnering with TSU athletes.

"We have a lot of deals with business owners in Nashville that we want to connect our team members with," Master P said. "The other team members want to make deals where they can eat off of and help their families."

Incoming Tennessee State freshman basketball player Hercy Miller plans to invest much of the 2$ million he made recently off of an endorsement deal.
Incoming Tennessee State freshman basketball player Hercy Miller plans to invest much of the 2$ million he made recently off of an endorsement deal.

Master P, who earned a scholarship to play basketball at University of Houston before transferring to Merritt College in Oakland, California, is convinced athletes who are more stable financially perform better on the court.

"We want to try and win a championship at TSU this year so we want to be stress-free," he said. "I've talked to coach (Collins) about this. There is a lot of education involved about what you can and cannot do, so we're going to have to teach these kids in the community because it's going to be hard to close these deals without knowing all of that."

Hercy, a 6-foot-3 guard from Minnehaha (Minnesota) Academy, said the new name, image and likeness laws, were long overdue.

"It's a blessing and I'm happy to get a deal like this and I think it was needed," Hercy said. "It was time to change players making a name for a school and not being rewarded. Players should be rewarded for their hard work."

Hercy said it was not difficult for him to decide how to handle his payoff.

"My first thing was to give back and help the youth and the elderly in the community," Hercy said. "I'm not one of those kids that likes to splurge my money. I'm definitely saving money and I'm going to make investments into the future.

Reach Mike Organ on Twitter @MikeOrganWriter.

This article originally appeared on Nashville Tennessean: How Master P's son Hercy plans to spend $2 million endorsement deal