OK, if we have learned one thing by now, it’s that Taylor Swift fans mean serious business when it comes to their love for their idol — and that it’s not a good idea to mess with their emotions.
When the pop superstar announced that she had under her belt a new video version of her single “Delicate,” she promised to drop it at midnight ET, exclusively on the Spotify platform. As expected, Swifties were poised and ready at their devices with plenty of time to spare.
A post shared by Taylor Swift (@taylorswift) on Mar 29, 2018 at 10:05pm PDT
The video didn’t show up. Ten minutes stretched to 20 … 20 to 30 … and beyond…
Clearly there was some sort of glitch going on (with, no doubt, a league of Spotify techs sweating bullets to fix the matter). However, as one might expect, things began to get a little hairy on social media. This was literally the worst day of everyone’s life.
Plot twist Taylor is actually going to all of our houses like Santa to hand deliver the music video. #DelicateOnSpotify
— Love, Adam (@apat10) March 30, 2018
— Caitlin (@myreputation18) March 30, 2018
did we break Spotify? is this why we can’t have nice things? bc we break them? taylor had to take them? away? #DelicateOnSpotify
— hannah! (@loveisasecrett) March 30, 2018
When the video finally did arrive sometime past 12:30 a.m. ET, there were more issues — it wasn’t available internationally, and some U.S. users had trouble getting it to load. But apparently the end result was worth all the trouble.
Shot in vertical selfie form, all in one take (fun fact: her 2012 video for “We Are Never Ever Getting Back Together” was also a one-take wonder, albeit one that took a reported 18 attempts to get perfect), it delighted Swifties with its stripped-down, unvarnished feel — as well as a mysterious “J” necklace that seemed to pay tribute to her boyfriend, Joe Alwyn.
So was all forgiven by fans for that interminable, soul-sucking wait at midnight? Sounds as if everyone (finally) went to bed with sweet dreams on the horizon.
— S (@RevivaI1989) March 30, 2018
Even those who still couldn’t find the video had gushing words for its beauty.
DOES SHE KNOW I WOULD DIE FOR HER? I LOVE HER SO MUCH BUT I CAN’T FIND THE VIDEO BUT LOOK AT HOW HAPPY SHE IS SHE’S SO GORGEOUS AND DELICATE AND WOWOWOWOW #DelicateOnSpotify pic.twitter.com/HYTQmIIZzb
— alli /NEVERAGAIN (@kingofmyheeart) March 30, 2018
It’s a happy ending for all, especially considering Swift had a previously contentious relationship with Spotify, having pulled her catalog from the streaming platform in 2014, citing that she believed there should be an “inherent value placed on art.”
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