The spot for U.K. retailer Marks & Spencer features Paddington mistaking a burglar for Santa Claus.
Typical Paddington high jinks ensue, and by the end the burglar ― whom Paddington still believes to be Santa ― seems to have discovered the true meaning of Christmas.
“Thank you, little bear,” he says.
Some believe the faux Santa didn’t say “thank you” but rather a phrase that would almost certainly put him on the naughty list:
You'll never unhear this!
Video credit: Marks and Spencer pic.twitter.com/UXZIAr6c6A
— This Morning (@thismorning) November 8, 2017
Some people are convinced:
— R_Souza (@Rob_de_Souza) November 7, 2017
yes saw it this morning not going to hear it the same now
— Lyndsay Harper (@lyndsh5) November 8, 2017
— Chelsey Sleigh (@chelsey_sleigh) November 8, 2017
not even gonna lie I thought it said “fuck you little bear” https://t.co/w4bu0UCglr
— Isla (@islamairr_x) November 8, 2017
Big fan of Santa saying ‘Fuck You little Bear’ to Paddington in the M&S Christmas advert. Put the marmalade obsessed little prick firmly in his place.
— Ste Davies (@StevenD1977) November 8, 2017
can’t be the only person that hears ‘fuck you little bear’ at the end of the M&S Christmas advert ahahahaha
— em (@emilyykelseyy) November 8, 2017
But not everyone hears the burglar swear at the bear:
I just heard thank you, nothing else. Couldn’t work out what the naught word was supposed to be. Very strange over reaction from adults.
— Kay Louise (@andyflossK) November 9, 2017
#thismorning genuinely never heard "fuck you, little bear" on the marks & sparks Crimbo advert and I'm an expert at hearing what I want to hear, especially if it's rude. It's must've happened, I've matured pic.twitter.com/3ruPhvoJLo
— Holly Ate Crayons (@HollyLovesLamp) November 8, 2017
I don't get it - all I can hear is "thank you little bear" - what are we SUPPOSED to be hearing?
— Jeremy Skyrme (@DrSkyrme) November 8, 2017