Super Bowl TV ratings are less than super for CBS

  • Oops!
    Something went wrong.
    Please try again later.
Barry Werner
·6 min read
  • Oops!
    Something went wrong.
    Please try again later.

The numbers are in for Super Bowl LV’s TV ratings. The overall figures failed to reach 100,000,000 viewers for Viacom/CBS.

Super Bowl LV attracted 96.4 million viewers, the company announced Tuesday, as the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9.

It’s the lowest watched Super Bowl since 2007, when the Indianapolis Colts played the Chicago Bears, another CBS broadcast. That game attracted 93.1 million viewers, according to Octagon’s media division data.

There is always a positive spin, however. CBS saw growth in Internet streaming. The company said the stream averaged 5.7 million viewers per minute.

This marks the second time in three years the game failed to eclipse 100 million TV viewers. Tom Brady’s last Super Bowl win in 2019 while with the Patriots generated roughly 98.2 million viewers; the lowest since 97.5 million tuned into the 2008 Super Bowl.

The 2015 game between the New England Patriots and Seattle Seahawks remains the most-watched game with roughly 114 million viewers.

Super Bowl ratings and viewership, all-time

As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience, via Sportsmediawatch.

YEAR

GAME

MARGIN

NET

OVERALL

A18-49

RTG

TV VWRS

STRM

SPNSH

OOH

RTG

VWRS

2021

TB-KC

TB +22

CBS

38.2

91.63M

5.7M

647K

incl.

26.5

34.28M

2020

KC-SF

KC +11

FOX

41.6

100.45M

3.4M

757K

13M

29.9

38.67M

2019

NE-LAR

NE +10

CBS

41.1

98.19M

2.6M

473K

12M

31.0

39.95M

2018

PHI-NE

PHI +8

NBC

43.1

103.39M

2.02M

543K

12M

33.4

43.00M

2017

NE-ATL

NE +6 (OT)

FOX

45.3

111.32M

1.72M

650K

37.1

47.62M

2016

DEN-CAR

DEN +14

CBS

46.6

111.86M

1.40M

472K

37.7

47.86M

2015

NE-SEA

NE +4

NBC

47.5

114.44M

973K

368K

39.1

49.71M

2014

SEA-DEN

SEA +35

FOX

46.7

112.19M

531K

561K

39.3

49.87M

2013

BAL-SF

BAL +3

CBS

46.4

108.69M

508K

39.7

50.22M

2012

NYG-NE

NYG +4

NBC

47.0

111.35M

346K

40.5

51.84M

2011

GB-PIT

GB +6

FOX

46.0

111.01M

39.9

52.48M

2010

NO-IND

NO +14

CBS

45.0

106.48M

38.6

50.82M

2009

PIT-ARIZ

PIT +4

NBC

42.0

98.73M

36.7

48.45M

2008

NYG-NE

NYG +3

FOX

43.1

97.45M

37.5

49.19M

2007

IND-CHI

IND +12

CBS

42.6

93.18M

35.2

n.a.

2006

PIT-SEA

PIT +11

ABC

41.6

90.75M

34.6

45.01M

2005

NE-PHI

NE +3

FOX

41.1

86.07M

33.2

43.14M

2004

NE-CAR

NE +3

CBS

41.4

89.80M

35.7

46.00M

2003

TB-OAK

TB +27

ABC

40.7

88.64M

36.4

46.86M

2002

NE-STL

NE +3

FOX

40.4

86.80M

34.7

n.a.

2001

BAL-NYG

BAL +27

CBS

40.4

84.34M

35.8

n.a.

2000

STL-TEN

STL +7

ABC

43.3

88.47M

37.9

n.a.

1999

DEN-ATL

DEN +15

FOX

40.2

83.72M

36.4

n.a.

1998

DEN-GB

DEN +7

NBC

44.5

90.00M

n.a.

n.a.

1997

GB-NE

GB +14

FOX

43.3

87.87M

n.a.

n.a.

1996

DAL-PIT

DAL +10

NBC

46.0

94.08M

41.2

n.a.

1995

SF-SD

SF +23

ABC

41.3

83.42M

n.a.

n.a.

1994

DAL-BUF

DAL +17

NBC

45.5

90.00M

n.a.

n.a.

1993

DAL-BUF

DAL +35

NBC

45.1

90.99M

n.a.

n.a.

1992

WSH-BUF

WSH +13

CBS

40.3

79.59M

n.a.

n.a.

1991

NYG-BUF

NYG +1

ABC

41.9

79.51M

n.a.

n.a.

1990

SF-DEN

SF +45

CBS

39.0

73.85M

n.a.

n.a.

1989

SF-CIN

SF +4

NBC

43.5

81.59M

n.a.

n.a.

1988

WSH-DEN

WSH +32

ABC

41.9

80.14M

n.a.

n.a.

1987

NYG-DEN

NYG +19

CBS

45.8

87.19M

n.a.

n.a.

1986

CHI-NE

CHI +36

NBC

48.3

92.57M

n.a.

n.a.

1985

SF-MIA

SF +22

ABC

46.4

85.53M

n.a.

n.a.

1984

LA RAIDERS-WSH

LA +29

CBS

46.4

77.62M

n.a.

n.a.

1983

WSH-MIA

WSH +10

NBC

48.6

81.77M

n.a.

n.a.

1982

SF-CIN

SF +5

CBS

49.1

85.24M

n.a.

n.a.

1981

OAK-PHI

OAK +17

NBC

44.4

68.29M

n.a.

n.a.

1980

PIT-LA RAMS

PIT +12

CBS

46.3

76.24M

n.a.

n.a.

1979

PIT-DAL

PIT +4

NBC

47.1

74.74M

n.a.

n.a.

1978

DAL-DEN

DAL +17

CBS

47.2

78.94M

n.a.

n.a.

1977

OAK-MIN

OAK +18

NBC

44.4

62.05M

n.a.

n.a.

1976

PIT-DAL

PIT +4

CBS

42.3

57.71M

n.a.

n.a.

1975

PIT-MIN

PIT +10

NBC

42.4

56.05M

n.a.

n.a.

1974

MIA-MIN

MIA +17

CBS

41.6

51.70M

n.a.

n.a.

1973

MIA-WSH

MIA +7

NBC

42.7

53.32M

n.a.

n.a.

1972

DAL-MIA

DAL +21

CBS

44.2

56.64M

n.a.

n.a.

1971

BAL (COLTS)-DAL

BAL +3

NBC

39.9

46.04M

n.a.

n.a.

1970

KC-MIN

KC +16

CBS

39.4

44.27M

n.a.

n.a.

1969

NYJ-BAL (COLTS)

NYJ +9

NBC

36.0

41.66M

n.a.

n.a.

1968

GB-OAK

GB +19

CBS

36.8

39.12M

n.a.

n.a.

1967

GB-KC

GB +25

CBS

22.6

26.75M

n.a.

n.a.

NBC

18.5

24.43M

n.a.

n.a.