Stewart-Haas Racing, Autodesk extend partnership for 2021

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Stewart-Haas Racing, Autodesk extend partnership for 2021
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Stewart-Haas Racing announced Wednesday that Autodesk Fusion 360 has agreed to an extension of its partnership with the team, serving as primary sponsor for its No. 41 Ford and driver Cole Custer for six NASCAR Cup Series races this season.

Autodesk’s 2021 livery debuts this weekend at Sonoma Raceway, not far from the software company’s San Francisco headquarters. Autodesk will also serve as primary sponsor of the No. 41 at Indianapolis Motor Speedway’s road course (Aug. 15), Daytona International Speedway (Aug. 28), Bristol Motor Speedway (Sept. 18), Talladega Superspeedway (Oct. 3) and Charlotte Motor Speedway’s road course (Oct. 10).

“It‘s just been a great relationship and it‘s been awesome having them on the car,” Custer said. “We use their software a ton at the race shop to be able to design parts and do different things, so they‘re a huge part of what we do.”

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The partnership extends beyond mere product placement on the car, as Autodesk is in its fourth year helping SHR develop lightweight, durable components for its vehicles. Among those advances was Stewart-Haas’ redesign of a lighter brake pedal, made through Autodesk’s Fusion 360 program.

“Autodesk is more than just a sponsor — it‘s a key asset in making our cars perform every weekend,” said Greg Zipadelli, SHR’s vice president of competition. “How we stay on top of new technologies while ensuring reliability is directly attributable to Autodesk and its technical support.”

Autodesk was a featured or associate sponsor on the No. 41 Ford in six Cup Series races last year, sharing space with HaasTooling.