Sports Academy enlists Kobe Bryant's 'Mamba Mentality' in new partnership

Kobe Bryant is bringing the ‘Mamba Mentality’ to thousands of young athletes. (Photo by Juan Ocampo/NBAE via Getty Images)
Kobe Bryant is bringing the ‘Mamba Mentality’ to thousands of young athletes. (Photo by Juan Ocampo/NBAE via Getty Images)

Kobe Bryant is infusing his “Mamba Mentality” into the Sports Academy in Thousand Oaks, California.

The two are teaming up for a joint business venture in holistic athletic training and as part the 2-year-old facility will be re-named the MAMBA Sports Academy. A press release and hype video from Bryant were released Monday to announce the news.

Sports Academy operates 3 units

The Mamba Sports Academy operates three “distinct business units,” according to the release. There is the physical training academies, a sports focused venture lab and a charitable foundation called the MAMBA Sports Foundation.

The facility opened in 2016 by CEO and founder Chad Faulkner. It’s a 100,000 square-foot building with five basketball courts, five volleyball courts, two beach volleyball courts, a turf field, batting cages, pitching mounds, a mondo spring track and a yoga/cycling studio.

MAMBA Sports Academy offers an esports training ground, close quarters defense training and Gracie Barra Jiu-Jitsu school.

It also features a comprehensive sports medicine program for medical therapy and rehabilitation, a biomechanics lab, a world-class cognitive training lab and a learning center for academic tutoring and training.

The facility supports more than 50,000 young athletes annually, according to the release, and has become a “mecca for elite athletes during off-season training.”

Bryant brings ‘Mamba’ mentality

Bryant first encountered the Sports Academy when he brought the girls basketball team he coaches there to train.

“MAMBA Sports Academy is a natural expansion of my commitment to educating and empowering the next generation of kids through sports,” Bryant said in the release.

“At MAMBA Sports Academy, we will focus on offering a premium experience on proper training for young athletes, and infuse a little ‘Mamba Mentality’ into their programs.”

Bryant described the mentality in a video on the homepage as constant curiosity, passion, bringing the “maximum effort required to be great,” and having fun.

Everything answers the question “How do I become better today than I was yesterday?” and lives up to becoming better members of teams, family and community plus being the best version of oneself.

The MAMBA Sports Academy re-branding expects to be completed by January. It anticipates opening more facilities in Southern California in the near future.

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