Sporticast 322: Caitlin Clark Mania, NBA All-Star Tech Preview

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Caitlin Clark’s run to the NCAA women’s basketball scoring record. The Iowa guard is eight points shy, and is stimulating business everywhere she plays this season.

Clark scored 31 points in Iowa’s loss at Nebraska this weekend, in what was the Huskers women’s basketball team’s first ever sellout in their home arena. Nearly 1.8 million people watched the game on Fox, the most ever for a women’s college basketball game across all Fox Sports platforms. Ticket prices to see Clark at home in Iowa City—particularly for Thursday night’s game when she is almost guaranteed to break the record—have soared. The hosts also discuss a looming question for Clark: Does she return to Iowa for one more year, or does she jump to the WNBA, where she would likely by the No. 1 overall pick in the 2024 draft?

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Next they talk about an upcoming documentary series highlighting LSU athletics. The school is being paid $1 million for the show, Sportico reported this week, while the participating coaches (like football coach Brian Kelly) are being paid nothing. Perhaps more notably, the production company is planning to ink separate NIL deals with LSU athletes for their participation. That could result in big paydays for star basketball player Angel Reese and gymnastics star Livvy Dunne.

Next they talk about the NBA All-Star Game. Some of the best players in the league compete each year, but for the NBA, the weekend is also a tech showcase of sorts. Commissioner Adam Silver uses the All-Star Game each year to highlight a new piece of fan-facing or basketball-facing technology, and this year it may be the LED-infused court that will be used in the skills competition.

The hosts close the show by discussing the College Football Playoff’s next $7.8 billion extension with ESPN, and billionaire Mat Ishbia rolling up all of his sports/real estate properties into one holding company.

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