South Korea

South Korea

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    • Valencia Reveal How Teenage Striker Kang-in Lee Boosts Their Brand And Success
      Forbes

      Valencia Reveal How Teenage Striker Kang-in Lee Boosts Their Brand And Success

      Kang-in Lee is crucial to Valencia in more ways than one. Not only does he propel the club's image in Asia and his native South Korea, but his skills and personal qualities can take the team forward on the field too, his club says. Still only 19 years old, the forward joined Valencia's academy in 2011, having previously gained popularity after demonstrating his soccer talents as a young child on television in his home country.

    • The Standard

      Son Heung-min drives Tottenham Hotspur to the top of South Korean popularity stakes

      Son Heung-min has helped Tottenham Hotspur past Manchester United to become the most popular foreign club in South Korea with more than 20% of the nation now allied to the North London side, according to Nielsen Fan Insights. In a graphic illustration of the selling power of a big-name player, five years of Nielsen Fan Insights surveys show that Spurs had negligible support in the nation of 52 million before Son joined the club in 2015.

    • Son drives Spurs to the top of South Korean popularity stakes
      Reuters India

      Son drives Spurs to the top of South Korean popularity stakes

      Son Heung-min has helped Tottenham Hotspur past Manchester United to become the most popular foreign club in South Korea with more than 20% of the nation now allied to the North London side, according to Nielsen Fan Insights. In a graphic illustration of the selling power of a big name player, five years of Nielsen Fan Insights surveys show that Spurs had negligible support in the nation of 52 million before Son joined the club in 2015.