Sky Blue rebrands as Gotham FC
HARRISON N.J. (AP) — Sky Blue of the National Women's Soccer League has rebranded itself as NJ/NY Gotham FC.
The New Jersey-based club wanted to recognize its growing reach across the region. It involved fans in the process.
In addition to the new name, the team has a new crest with a crown that echoes the Statue of Liberty and an ‘N’ with a combined ‘Y/J.’ The team's primary color will remain sky blue, along with black and white — an homage to the team's supporters' group Cloud 9.
“The club has a tremendous history and close relationship with its fans, so it was important we listened and remained completely openminded throughout the process. What emerged is a new brand that is overwhelmingly fan driven, respectful of the club’s past, and representative of a promising future," team general manager Alyse LaHue said in a statement Tuesday.
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