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The campaign delivers limited-edition iconic products that redefine what it means to be Black and raises funding for emerging Black founders. As a result, the Make It BLACK campaign is partnering with established beauty brands. Briogeo, Colourpop, Dragun Beauty, Flower Beauty, Maybelline, Morphe, NYX Professional Makeup, PUR and UOMA Beauty are repackaging their most iconic products in black.
“We are thrilled to build upon our partnership with Sharon and support Pull Up For Change as the exclusive retailer of Make it BLACK,” Dave Kimbell, president of Ulta Beauty, said in a release. “This campaign brings incredible beauty brands together to amplify and celebrate Black voices, which we are incredibly committed to at Ulta Beauty.”
Luckily, these limited-edition products are available throughout February. Shop online at Ulta Beauty and via Make It BLACK and participating brands’ websites.
Shop: Flower Beauty Blush Bomb Color Drops, $9.99
Shop: PUR Fully Charged Mascara, $22
Shop: Morphe Continuous Setting Mist, $16
If you enjoyed this story, check out the K-Beauty brand that wants to help you achieve your best complexion with fewer products.
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