This sausage roll is bringing joy to the world ― and a few complaints, too.
Greggs, a British bakery chain with more than 1,800 locations, released an Advent calendar with coupons and cheeky holiday images. One shows the Three Wise Men gathered around a manger with a meaty treat in place of the baby Jesus.
That led to some grumbles, and even calls for a boycott.
Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyukhttps://t.co/tAV7CRP7WM
— Simon Richards (@simplysimontfa) November 15, 2017
Offended, yes. As a christian, they've depicted my Lord and Saviour as a sausage roll. Makes me sad in fact that today we openly mock people's faith.
— Matthew Childs (@mattchilds90) November 16, 2017
— Lauren Booth (@LaurenBoothUK) November 16, 2017
The U.K. Evangelical Alliance told BBC Money that it wasn’t “too outraged” by the image, but was concerned about the holiday being used for marketing.
“Every year some company creates a Christmas controversy for commercial gain. It seems to get earlier each year,” spokesman Daniel Webster told the network. “That’s the scandal that should be talked about this Christmas, not processed outrage to sell processed food.”
“We’re really sorry to have caused any offense, this was never our intention,” the company said, according to Sky News.
However, not everyone was offended. Many on social media ― even some self-described Christians ― saw a little holiday humor in the image of a sausage roll being adulated:
— Peter Barron (@PeteBarronMedia) November 14, 2017
How flimsy is your religious belief if it's rocked by a sausage roll? #Greggs
— Hugh Jazz (@ThurstanStHouse) November 15, 2017
Idea: Britain unites behind Jesus sausage roll religion to avoid Brexit. May need work.
— Victoria Smith (@glosswitch) November 15, 2017
— Jamie Thompson (@jamiemthompson_) November 15, 2017
Greggs can do no wrong as far as my charity is concerned, they give us so much food for our soup kitchens to feed the homeless and a Xmas donation. I’m a Christian and had a chuckle at the sausage roll. Peace and love.
— Barry Edwards (@somersetbaz) November 16, 2017
I don’t even like Greggs and I’m going to one tomorrow because of this https://t.co/FD3BokpvuN
— Tim Turner (@tim2040) November 15, 2017
This article originally appeared on HuffPost.