‘So Rumi Just Gon’ Take Blue Ivy Face?’ Beyoncé’s Daughters Steal the Show In Ivy Park Campaign

·2 min read

Beyoncé and Jay-Z‘s daughters, Blue Ivy and Rumi, made a surprise appearance in the newest campaign video for their mother’s Ivy Park collection. The Carter girls previously made an appearance in the Grammy-winning music video for Bey’s single “Brown Skin Girl.”

On Tuesday, Nov. 30, their Grammy-winning mother shared the campaign video for her fifth Ivy Park x Adidas collection, also starring Kobe Bryant‘s daughter Natalia. The video’s setting seems to take place at a prestigious private school attended by talented students dressed in various houndstooth pieces from the new collection. As a homage to her Texas hometown, the video also stars Houston Rockets players Jalen Green and James Harden.

Beyoncé shares a glimpse of her daughters Rumi and Blue Ivy in new Ivy Park collection video. Photo: Ivy Park/ Screenshot
Beyoncé shares a glimpse of her daughters Rumi and Blue Ivy in new Ivy Park collection video. Photo: Ivy Park/ Screenshot

“Welcome to the Halls of Ivy,” read the caption on Instagram and YouTube.

Fans in the comments section on Instagram seem excited about the Ivy Park collection. But the majority focused on how much nine-year-old Blue Ivy, and four-year-old Rumi, look like twins in the video.

“So Rumi just gon’ take Blue Ivy face?,” writes one person, while another said, “Blue and Rumi are twins. How?”

With hearty eye emojis, a third person said, Rumi looks so beautiful OMG.” Another added, “Blue and Rumi taking over yup.”

After effortlessly slaying the music industry and motherhood, fans gave Bey’ a new nickname to reflect her position in the “HALLS of IVY.”

“Oh hell yes the drop I’ve been waiting on. Professor Carter,” said one person.

“Halls of Ivy” marks the fifth collaboration from Adidas x Ivy Park. The collection features activewear, hoodies, shoes, skirts, bodysuits, and more in vibrant colors and patterns like neon green, grey, and s tylish pieces for kids. The collection ranges between $30 and $189.

The collection of Ivy Park will be released exclusively on adidas.com Thursday, Dec. 9, followed by a global launch on Friday, Dec. 10.

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