Robert Kraft addresses role in facilitating Jay-Z, NFL partnership

Darren Hartwell
NBC Sports Boston

Robert Kraft did, in fact, play matchmaker to help Jay-Z partner with the NFL.

Jay-Z's entertainment company, Roc Nation, recently brokered a deal with the NFL to lead the league's music and entertainment efforts as it enters its 100th season. In an interview Wednesday on WEEI's "The Greg Hill Show," Kraft confirmed he helped get the ball rolling on that deal by setting Jay-Z up with the NFL.

"We're involved with the NFL, and Jay-Z is a good friend and we've been doing some stuff in some charitable areas," the New England Patriots owner said. "We were happy to introduce each side and try to help them work together."

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Kraft developed a relationship with Jay-Z while both were working to free rapper Meek Mill from prison. Both Kraft and Jay-Z played a role in launching the Criminal Justice Reform Organization earlier this year, and according to Pro Football Talk's Mike Florio, Kraft took NFL commissioner Roger Goodell out to Los Angeles in January for an initial meeting with Jay-Z that eventually led to this partnership.

Jay-Z has taken criticism for partnering with the NFL, as players like Eric Reid and Kenny Stills believe the rap mogul is selling out the protest movement initiated by Colin Kaepernick by siding with the organization that continues to blackball the former San Francisco 49ers quarterback.

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Robert Kraft addresses role in facilitating Jay-Z, NFL partnership originally appeared on NBC Sports Boston

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