Report: Riot Games partnering with MLBAM for $90M streaming deal

Yahoo Esports
League of Legends World Championships 2016 (Jeremy Wacker)
League of Legends World Championships 2016 (Jeremy Wacker)

Riot Games is allegedly working with MLB Advanced Media’s BAMTech to create a deal to stream League of Legends and “support Riot’s product development,” SportsBusiness Daily reports.

According to the report, the deal could be worth $90 million annually, and marks BAMTech’s first foray into the competitive gaming market. SportsBusiness Daily alleges that Riot Games representatives have had “daily contact” with MLBAM executives to negotiate the deal. An official announcement will reportedly be made “within the next several weeks.”

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UPDATE (4 PM PST):  SportsBusiness Daily’s report follows on from a video posted Wednesday by Turner Sports contributing editor Richard Lewis, who disclosed documents allegedly outlining the nature of the deal.

MLB Advanced Media is a partnership of 30 club owners in Major League Baseball. MLBAM largely functions as the online and interactive branch of the league, operating the official MLB website and thirty MLB club sites.

BAMTech is a subsidiary of MLBAM, and is a streaming technology provider. It is the result of a joint venture between Baseball Advanced Media, The Walt Disney Company, and the National Hockey League. BAM Tech’s current portfolio of clients includes Disney, the NHL, WWE, HBO, and the PGA Tour.

Yahoo Esports has reached out to Riot Games and MLB for comment, and will update as we hear more.

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