Report: Alabama football generated $108.2 million in revenue in 2017

Dr. Saturday
Alabama head coach Nick Saban holds up the National Championship trophy during the NCAA college football national championship celebration, Saturday, Jan. 20, 2018, in Tuscaloosa, Ala. Alabama won the national championship game against Georgia 26-23 in overtime. (AP Photo/Brynn Anderson)
Alabama head coach Nick Saban holds up the National Championship trophy during the NCAA college football national championship celebration, Saturday, Jan. 20, 2018, in Tuscaloosa, Ala. Alabama won the national championship game against Georgia 26-23 in overtime. (AP Photo/Brynn Anderson)

Things are good at Alabama.

The university’s football program is on the heels of its fifth national championship in the past nine seasons. And the program is successful from a fiscal perspective as well.

Via open records requests, which are filed annually to the NCAA, Al.com reported Wednesday that, in all, Alabama athletics brought in a whopping $174.3 million in 2017 with $108.2 million coming from the football program.

Operating at such a high level doesn’t come without costs, but Alabama athletics ended the year $15.6 million in the green. But from a football perspective, the profits were much greater.

From Al.com:

In terms of football, the profit was $45.9 million with total revenue of $108.2 million. With expenses rising last year, the profit was down $1.8 million from the 2016 report filed with the NCAA. The revenue, however, was up from $103.9 million in 2016.

As is the case with most major programs, media rights were a big chunk of the pie. In Alabama’s case, $43.9 million came from “TV contracts and other rights.”

By comparison, USA Today reported last week that the University of Texas “had nearly $215 million in annual operating revenue and total operating expenses of $207 million” during the 2017 fiscal year. Of that figure, $42.4 million came from football.

It is the first time a Division I public-school athletics program has had at least $200 million in both operating revenues and expenses in the same year.

Texas’ 2017 operating expense total is by far the largest single-year amount during the 13 years for which USA TODAY Sports has compiled these data for all NCAA Division I public schools. Texas established the previous high of $173.2 million in 2015.

But players can’t be paid, right?

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Sam Cooper is a writer for Yahoo Sports. Have a tip? Email him or follow him on Twitter!


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