RedBall SPAC Merging With Manning, Melo-Backed SeatGeek

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RedBall Acquisition Corp. has reached a deal to bring ticketing platform SeatGeek public, according to a person familiar with the negotiations.

SeatGeek is a ticket retailer that offers both primary ticket sales and resales, and has formal partnerships with organizations including the Brooklyn Nets, Dallas Cowboys and Manchester City F.C.

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The company was founded in 2009 and has venture capital investors that include Causeway Media Partners, whose principals include Boston Celtics owners Wyc Grousbeck and Mark Wan; Eli and Peyton Manning; and Carmelo Anthony’s Melo7 Tech.

edBall is a special purpose acquisition company formed by RedBird Capital founder Gerry Cardinale and baseball executive Billy Beane. The SPAC raised $575 million in an IPO last year.

Gerry Cardinale declined to comment. Executives at SeatGeek didn’t immediately respond to emails seeking comment.

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