A record-breaking drone display

Genesis, the luxury automaker, announced i's entrance into the Chinese market with a spectacular drone display over the skies of Shanghai. The stunt broke the world record for most unmanned aerial vehicles in the air at the same time. The publicity stunt used 3,281 drones to display Genesis' logo. Learn more at Autoblog.com

Transcript: A record-breaking drone display. Genesis announced its entrance into the Chinese market with a drone display. The PR stunt set a world record for most unmanned aerial vehicles in the air at the same time. 3,281 drones were used to display the Genesis logo over Shanghai. Precise choreography software was used so the drones wouldn't collide into one another. Learn more at Autoblog.com