Recipe for disaster: Big brands fall as store brands and fresh options soar

By waiting on trends instead of jumping on board early, brands like Nabisco and Kraft are stuck in the middle as high end consumers seek fresher, pricier brands, and low end customers buy the cheaper store brand options. Yahoo Finance’s Dan Roberts, Andy Serwer, and Myles Udland discuss whether or not big brands can survive and their favorite childhood treats.

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