Ranking the Pac-12’s current TV markets

·1 min read

College football conferences make most of its income through TV contracts, which is why the likes of Fox and ESPN became the game’s puppet masters (h/t Jon Wilner).

Thanks to former commissioner Larry Scott, the Pac-12 is currently reeling from a poor TV contract he helped negotiate. Other Power 5 conferences — primarily the Big Ten and SEC — are enjoying significantly better deals, ultimately helping push USC and UCLA to the aforementioned Big Ten. Now with George Kilavkoff leading the Pac-12, a new, desperation-fueled round of media rights negotiations are underway.

Kilavkoff still has a few of the country’s biggest markets at his disposal, but losing Los Angeles, the nation’s second-largest TV market, is a gut-punch.

Columnist John Canzano recently used data from Nielsen to analyze the Pac-12’s markets. Below is how the conference’s nine current major markets (San Diego and Sacramento were included) rank:

Salt Lake City – 1,100,260 households

Rob Gray-USA TODAY Sports

San Diego — 1.132.300 households (to be removed in 2024 with USC and UCLA's exit)

(AP Photo/Orlando Ramirez)

Portland — 1,143,670 households

(Photo by Tom Hauck/Getty Images)

Sacramento — 1,459.260 households

(Photo by Ezra Shaw/Getty Images)

Denver — 1,798,440 households

Ron Chenoy-USA TODAY Sports

Seattle — 2,098,800 households

Stephen Brashear-USA TODAY Sports

Phoenix — 2,158,240 households

Mekhi Blackmon
Mekhi Blackmon

Joe Camporeale-USA TODAY Sports

San Francisco — 2,653,270 households

David Shaw
David Shaw

(Stan Szeto-USA TODAY Sports)

Los Angeles — 5,735,230 households (to be removed in 2024 with USC and UCLA's exit)

Kirby Lee-USA TODAY Sports