Amazon really wants to be a part of your life. The more you stream, the more potential there is for you to click over to buy something on their service. More recently there’s also that Alexa thing that everyone seems to kind of want but isn’t sure whether to trust yet. Regardless, Amazon is officially ubiquitous.
If the video component of Amazon Prime ― which mainly offers shipping advantages when buying products ― seems very much like a side project, that’s because it is a side project. But so far, the company has seemingly committed to creating pretty great shows. They also have rights to the HBO library. Against all odds, Amazon is an enticing service to stream with ― and there’s a good chance you already have a subscription.
For the weekend of Nov. 18, Streamline is recommending “One Mississippi” in the top spot once again. Although Amazon didn’t add any notable shows to its service this week, their announcement of what’s to come on the platform dominated streaming news. The company spent somewhere around $200 million just for the rights to turn J.R.R. Tolkien’s “Lord of the Rings” series into television shows. Deadline wrote that each season will likely cost around $100 million to $150 million, dwarfing the roughly $90 million HBO is spending on the last season of “Game of Thrones.” Such a project is obviously way, way different than the company’s television direction so far of mostly creating small comedies. Although it’d be amazing to see what Tig Notaro could do with a $100 million season of “One Mississippi,” the already built-in fanbase for “LOTR” could make the project profitable. Amazon will likely sell way more books, toys and other “LOTR” merchandise by being the host of the new series. It was always the supposed end-goal of Amazon wading into television production that the shows would end up driving more sales. It’s seemed dubious that shows like “Transparent” or “Red Oaks” truly were doing that. If the “LOTR” experiment ends up working out, you can probably expect more adaptations with huge merchandise potential to follow. The service is also planning a free version of their video streaming content that would be ad-supported and not require a Prime subscription. The thinking is likely ― come for the free “LOTR” show and spend $100 on a replica sword or some other tchotchke.
Note: This list only includes shows that debuted their most recent episode less than a year ago. Much like the main list, it prioritizes newness.
Season 2 Release: Sept. 8, 2017
Season 4 Release: Sept. 22, 2017
Season 3 Release: Oct. 20, 2017
Season 1 Release: Aug. 25, 2017
Season 1 Release: May 12, 2017
Season 1 Release: Aug. 3, 2017
Season 3 Finale: April 4, 2017
Season 1 Release: Oct. 13, 2017
This article originally appeared on HuffPost.