New York Rangers centre Mika Zibanejad, along with his older brother and a few of their friends, have opened up a restaurant in Sweden. They plan on using some of the profits rendered from their new endeavour to support women’s hockey.
The 26-year-old Swede and his compadres plan to donate approximately $1 USD (10 kronor) from every “ Zibanejad burger” sold this year to Sweden’s women’s program, according to hockeysverige.se.
Restaurang Brödernas stöd till Damhockeyn
- Senast igår gjorde vi en reklamfilm om Zibanejad-burgare. För varje såld hamburgare på alla våra enheter kommer vi skänka tio kronor till damhockeyn hela året. https://t.co/DQSsYGpj7e pic.twitter.com/3cmAiNA6NS
— Ronnies Skrivsmedja (@skrivsmedjan) August 17, 2019
The translation from Swedish reads:
Last night we made a commercial about Zibanejad burgers. For each sold burger on all our units, we will donate ten kronor to the women's hockey throughout the year.
The Swedish women's national team is boycotting its training camp and the upcoming Five Nations Tournament in pursuit of improved pay and playing conditions. More than 40 members of the program have vocalized the boycott on social media, with the hashtag #ForFramtiden (for the future) trending over parts of last week.
The boycott is taking similar shape to that of the 2017 U.S. women team’s #BeBoldForChange campaign, which highlighted the gender and pay inequity that has plagued USA Hockey — and the women’s game in general — for decades.
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