PXG Orlando offers golf clubs that spurred Eric Cole’s rise

Golfer Eric Cole’s slow rise from the mini-tours to 2023 PGA Tour Rookie of the Year was a solitary pursuit with some help along the way.

The 35-year-old credits his switch to PXG Clubs as a critical component to his turnaround.

When a PXG representative approached Cole at a 2022 Korn Ferry Tour event, he was eager to test a brand known for its aesthetically appealing, custom-made clubs and eccentric, billionaire founder Bob Parsons.

“I didn’t have a club deal at the time,” Cole recalled. “I’d obviously heard a lot of great stuff about their equipment and asked me if I wanted to try it. I loved them and used it for three or five months without being a part of the team, and then just furthered my relationship with them and ended up going pretty much all PXG [Parson Xtreme Golf].

“It’s a big contributor to the success.”

Local golfers can find out what all fuss is about at PXG Orlando, the state’s only fitting center.

At one time PXGs were a high-end, boutique brand available a plane trip away in Scottsdale, Ariz. Since the company’s 2014 launch, the clubs have become increasingly popular, available and visible, with 38 professional on the PGA, LPGA and Korn Ferry tours using them.

With 22 fittings centers and mobile fitting hubs nationwide, PXG pushes to become ubiquitous.

“We are disruptors,” said TJ Holland, fitting team leader at PXG Orlando. “We want to be there in an easier fashion for golfers to get our products. We want to create that golf shot that keeps us wanting to play. It sounds great, it feels great and it looks great.”

The price is right, too — or at least a good bit more affordable.

PXGs used to cost at least $5,000. A set of 14 clubs, a golf bag, a dozen balls and hat now run $3,499. For $1,199, golfers can get seven clubs, which could be a set of irons or a combination of their choosing.

The options of heads, shafts and grips are “countless,” Holland said. Beginning Thursday, the lineup will include the Black Ops collection of carbon-fiber drivers, fairway woods and hybrids.

An extensive fitting session for just $25 offers an introduction.

“This isn’t a 30-minute fit, then you’re out the door,” Holland said. “You’re spending time with us.”

Rarely is a golfer not sold.

“We have around at least a 98% conversion rate,” Holland said.

PXG irons’ polymer core material, XCOR2, absorbs vibrations while a razor-thin face generates maximize ball speed and distance. Tungsten weighting at the club’s bottom encourages a descending blow and stabilizes the head.

“A fifth of a second too late or too early at impact is going to make all the difference from a hit or a miss,” Holland said.

PXGs have been a home run for Cole based on their performance and the organization’s attention to detail. He said PXG addresses equipment questions or issues immediately.

Parsons connects with his stable of players.

“I get a few texts and a phone call every once in a while when I have a good week,” Cole said.

Holland said the personal touch extends to every customer at PXG Orlando.

The fitting center, open 9 a.m. to 6 p.m. Tuesday-Saturday, is the nation’s largest and accommodates upwards of 24 golfers a day in three hitting bays.

“We want to be there for what the player needs,” he said.

Edgar Thompson can be reached at