Late last week, Mike Bobinski said the hire of his second-in-command in Purdue's athletic department was "imminent."
On Tuesday, Purdue announced Jason Butikofer will be the deputy athletics director, a new position in the department.
Butikofer, who will start July 18, will manage and coordinate all external relations functions. That includes communications, creative services, licensing and marketing as well as the department’s relationships with Learfield (Purdue Sports Properties) and Nike. He also will serve as sport administrator for football and men’s basketball. When Bobinski is away off campus, Butikofer will serve as chief operations officer.
“I am honored to join Purdue University and would like to extend a debt of gratitude to Mike Bobinski for the opportunity to serve the top-notch coaches, staff and student-athletes that comprise the athletics department,” Butikofer said in a statement. “I am thrilled to become a part of Purdue’s incredible tradition and plan to work tirelessly to continue to elevate the broad-based success that the department has attained.”
Butikofer, an Iowa grad, was hired as AD at Southern Utah in August 2015. Prior to Southern Utah, he served in two roles at Army from 2011-15, including senior associate AD. He also has experience at Minnesota, where he was the director of annual fund and premium seating from 2008-11, and Arizona State.
“He brings broad and successful experience in college athletics and a familiarity with the Big Ten Conference," Bobinski said in a statement. "In addition to being a talented, results-oriented administrator, Jason shares our vision for the future of Purdue athletics, and I am confident that he will have a positive impact across our entire department.”
Army AD Boo Corrigan said in the release that Butikofer is a person with "great passion and a tremendous work ethic." While at Army, annual donations increased by 340 percent and ticket revenue by 40 percent, according to Purdue's release. He also built a relationship with Nike while there.
At Southern Utah, Butikofer formed the "Thunderbird Athletic Foundation" and saw a 150 percent increase in overall revenue from fiscal year 2016 to 2017, according to Purdue's release. His guidance in coordinating marketing and promotion activities also increased ticket sales revenue, according to the release, and football attendance increased 153 percent.
"Jason Butikofer improved everything he touched at Southern Utah,” university president Scott L Wyatt said in a statement. “He is a competent leader who clearly understands the value of commitment and hard work. Every day is gameday to Jason. We are honored he has been given this opportunity at Purdue, and I will be following Purdue Athletics a bit more closely in the future, wishing my friend and the student-athletes all the success in the world.”
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