The Premier League is back – but who really cares about goals, drama or an endless amount of transfer talk? Everybody who is anybody knows that the best thing about football is the kits.
For that reason, we have painstakingly ranked and rated all of the shiny new strips, before slapping each one with an admittedly quite arbitrary mark out of 10. Who comes out on top?
From Brighton & Hove Albion home (naughty!) to Norwich City away (nasty), from Burnley home (boring) to Leicester City third (shut-up-and-take-my-money-BEAUTIFUL), here is our indisputable and exceptionally serious verdict on every strip so far.
And the list includes Manchester United's new all-black alternate strip – which was released earlier today. Is it good enough to crack the top ten?
So, get scrolling through the below gallery to see our rankings and find out exactly how much we hate your team.
Do you agree with our kit rankings? Of course you don't! Let us know your favourite kit in the comments below or tweet us at @IndyFootball.