PNC Extends Title Sponsorship of PNC Father/Son Challenge

ORLANDO, Fla., April 19, 2018 – IMG and NBC Sports today announced that The PNC Financial Services Group, Inc. has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren.

PNC’s multi-year extension as title sponsor keeps the PGA Tour Challenge Event in Orlando reflecting the bank’s commitment to Central Florida. PNC has served as title sponsor of the tournament since 2012. The Ritz-Carlton Golf Club Orlando, Grande Lakes will continue to play host to the PNC Father/Son Challenge. The 2018 PNC Father/Son Challenge will take place Friday-Sunday, Dec. 14-16, with television coverage on Golf Channel and NBC.

“The PNC Father/Son Challenge long ago became one of my family’s favorite golf tournaments,” said 18-time major champion Jack Nicklaus. “I have had the pleasure of playing with my sons, and last year, partnering with my 15-year-old grandson GT was a thrill. I am delighted the event—a uniquely special one to us fathers and grandfathers, and perhaps to the many fans out there watching from home or outside the ropes—will continue for many years to come.”

“After our victory in 2016, I said that this win was as good as anything I have done in my career,” said former World No. 1 and major champion David Duval, who alongside his stepson Nick Karavites captured the 2016 title. “I felt blessed to have Nick inside the ropes with me and to have our family surrounding us all week. That’s what makes the PNC Father/Son Challenge so special, and I’m pleased to hear that PNC has extended its support of the event. This golf tournament means so much to all of us who are lucky enough to have the opportunity to play in this event.”

The tournament also holds three events in qualifier markets per year. This year they will be in Dallas, Chicago, and Philadelphia.

“The PNC Father/Son Challenge allows fans to see golf’s legends playing the game they love alongside those they love most,” said Alastair Johnston, vice chairman, IMG. “We are grateful for PNC’s ongoing support of this unique tournament and we look forward to returning to Orlando to celebrate golf and family for many years to come.”

Community support is a key aspect of the tournament and PNC’s sponsorship. PNC is committed to donating $150,000 annually to local non-profits over the life of its sponsorship. Across six previous years of title sponsorship, PNC has already donated $900,000 to Arnie’s Army Charitable Foundation and the Arnold Palmer Hospital for Children to support the “Healthy Families Orange” program. Over the years, PNC has also had the opportunity through this tournament to co-host events for local women in business, to put on clinics and provide free access to the tournament for active military, and even provide a service dog for a local veteran.

"PNC's long-standing sponsorship of the Father/Son Challenge reflects the philanthropic values we share with the PGA Tour and the golf community, as well as our focus on strong relationships,” said Bill Demchak, chairman, president and chief executive officer of The PNC Financial Services Group. “As PNC Bank continues to expand its footprint, the PNC Father/Son tournament helps us gain visibility with new audiences and to strengthen the relationships we enjoy today with more than 8 million retail, wealth, and corporate and institutional banking customers across the country.”

“NBC Sports is extremely proud of our heritage as co-founder for the Father/Son Challenge, one of golf’s most special events that closes out the calendar year on the golf schedule,” said Jon Miller, President, Programming, NBC Sports. “Our relationship with PNC Bank elevates this event each year as a must-attend and must-see event for players and fans alike, and we look forward to our continued relationship with PNC Bank for years to come.”

Past winners of the PNC Father/Son Challenge include some of the biggest names in golf including Raymond Floyd (1995, 1996, 1997, 2000, 2001), Jack Nicklaus (1999), Bernhard Langer (2005-06, 2014), Davis Love III (2012) and David Duval (2016).  Masters champion Angel Cabrera and his son, Angel Cabrera Jr. captured the 2017 title.

To qualify for the PNC Father/Son Challenge, participants must have won either a major championship or THE PLAYERS Championship in their career. The professional’s partner must not currently hold a Tour card, and while the majority of partners in the history of the event have been the sons of the golf legends, the family-themed tournament has seen daughters, grandsons and one father – Justin Leonard’s dad, Larry – participate over the years.

The PNC Father/Son Challenge is operated in partnership by IMG and NBC Sports.