When's kickoff? Who's singing the national anthem? And how does one make Super Bowl snacks in the shape of the Super Bowl?
As the Baltimore Ravens make their 10th Bowl visit, facing the 49ers, who wouldn't mind tying the record for most Super Bowl wins, people have been asking lots of questions -- and looking for answers online -- about XLVII. Here's a gander at gridiron questions blitzing Yahoo! Search in the past week. -- By Vera Chan, Yahoo!
The QT on the QB. Both newbies in football's biggest game, the Baltimore Ravens' Joe Flacco may be more of a known entity, but the 49ers' Colin Kaepernick is dominating the QB searches: Queries for "colin kaepernick" (and the misspelling "colin kapernick") outnumber "joe flacco" four to one. Add up those related queries, though, and the ranking changes: Flacco queries are pretty much strictly business ("joe flacco stats") except for curiosity about those wedding photos, whereas people want to know about Kaepernick's ethnicity, those tattoos, and the wedgie statue. But throw in those look-ups about Flacco's negotiations for a salary boost ($20 million contract?) and then the Baltimore QB's overall buzz gets boosted too, about four times that of Kaepernick's. You've got 30 seconds. Isn't it nice to know that 30 seconds of your undivided attention is worth $4 million? All right, maybe not undivided, since your fingers will be in the avocado dip and your eyes on your smartphone -- plus that $4 million gets divvied up among, say, 111 million pair of eyeballs, which really means your time's worth 4 cents. Okay, whatever the math, the answer is Kate Upton. Oodles of Super Bowl ads are already out, and anticipation's high for Psy hawking pistachios, but when it comes to looking up a commercial, a blonde socialite washing a Mercedes Benz has no equal. (Check out Yahoo! Screen for Super Bowl ads past and coming up, all in one place.) Notoriety gets attention. Ray Lewis has the lock on player lookups on Yahoo! Search. The Ravens linebacker has a storied life that people are still revisiting, be it his six kids with multiple women ("how many kids does ray lewis have"), a murder trial ("ray lewis murder case"), a redemptive path through charity work ("ray lewis christian"), his almost-there tackle record ("ray lewis stats"), that squirrel dance ("ray lewis dance clip"), and the "SNL" skit ("saturday night live ray lewis"). Pumping up now: "ray lewis deer spray" and "ray lewis banned substance." Anthems and halftime: As if singing at a presidential inaugural ball weren't enough, Alicia Keys will be checking off "super bowl national anthem" from her bucket list. (Of course, many viewers still recall Whitney Houston's patriotic blast -- and sung live, according to Mom.) Another inaugural performer, Beyoncé, got some heat for lip-synching before the president, but anticipation's high, anyway, for her halftime set list. But the halftime search gold standard on Yahoo! may still belong to Janet Jackson and Justin Timberlake, who coined the phrase "wardrobe malfunction," which quickly entered the celebrity lexicon. SAN FRANCISCO - NOVEMBER 1: Two firefighters distinguish a small fire as baseball fans celebrate the Giants World Series win on November 1, 2010 in San Francisco, California. The Giants defeated the Texas Rangers 3-1 in game 5 to win their first title in 53 years. (Photo by Stephen Lam/Getty Images) Double dipping: No event makes snacks more the centerpiece than a Super Bowl party. Recipe searches -- conducted mostly by females (69%), little surprise -- revolve around dips, finger foods, snacks (healthy and low-calorie ones, preferably), cupcakes, mixed drinks, and, of course, the humble chicken wing. Among "dip" searches in the past week, there was an online craving for spinach, 7-layer, fruit-based, and spinach-artichoke. 49er standout. Up-and-comer Colin Kaepernick gets the glory, but the release of quarterback Alex Smith made him the most searched 49er in the past seven days ("alex smith release"). His coach has lavished accolades on the team player, calling him "exceptional," "phenomenal," and a "role model," especially in light of his grace in losing the starting position. XX for XLVII: The players on the field might be all guys -- for now -- but the gender gap's fading among football fans. Last year, Nielsen Media counted up near equal numbers watching the Super Bowl (54% male, 46% female). The difference between the sexes fades even more online: In the past week on Yahoo!, "super bowl 2013" searches break down to 52% male, 48% female. Go team. In the case of the Super Bowl, might a search surge be taken as cheerleading? The betting spread and the search spikes are on the 49ers, who, of course are an NFL dynasty and boast quite a collection of championship rings. Baltimore fans, take heart in the long view: Lookups for the Ravens were more than 150% higher than lookups for the 49ers throughout all of 2012. That's odds. Couch potatoes can't just holler at the flat screen and stuff their mouths with food -- they have to do something interactive. That means laying some money on the line. It's not always blind team loyalty, though: People are researching their odds, especially the "las vegas super bowl odds." Other put-your-money-where-your-mouth-is searches: "super bowl betting line," "2013 super bowl prop bets," "super bowl 2013 point spread," "superbowl pool template," and "how to bet on the super bowl."